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More qualified leads, at a lower cost

Lumière Skin Co. Skincare & beauty · Singapore
  • Performance Advertising
  • Social Media
  • Reporting
Discuss a similar projectSee the results
Marketing team reviewing campaign results with a client
  • +142%Qualified leads
  • -38%Cost per lead
  • 3.9xReturn on ad spend
Client
Lumière Skin Co.
Service
Marketing Implementation & Management
Duration
90 days
Channels
Meta ads and Google Search Meta & Google
The challenge

Clicks, but few enquiries

Lumière Skin Co. was spending steadily on ads and getting traffic, but too few visitors became real enquiries, and nobody could say what a lead cost.

  1. Clicks without enquiries Ads drove visits to the site, yet very few turned into qualified leads.
  2. Spend spread too thin Budget was split across too many channels to learn what worked.
  3. No view of cost per lead Reports showed clicks and reach, not the cost of a lead or what it returned.
The goal

Generate more qualified leads from the same budget, and report on it every month.

  • KPIs agreed at kickoff
  • Cost per lead
  • Return on ad spend
Our solution

A focused plan, tested every fortnight

We narrowed the plan to two channels, set up lead tracking from ad click to enquiry, tested creative every fortnight and reported monthly. Explore the 90 days below.

Audit and set-up

  • Reviewed the ad accounts and spend by channel
  • Set up lead tracking from ad click to enquiry
  • Agreed the KPIs: qualified leads, cost per lead and return on ad spend

OutcomeA clear baseline and one dashboard the whole team could trust.

Results

Measured over 90 days

  • +142% Qualified leads More enquiries from buyers who matched the ideal customer, compared with the 90 days before.
  • -38% Cost per lead Each lead cost far less once spend was focused and tracked.
  • 3.9x Return on ad spend Every dollar of ad spend returned almost four in attributed sales.

Qualified leads per month · index

Before 100
After 242

Cost per lead · index

Before 100
After 62

Before = the 90 days prior to the engagement, indexed to 100. Sample figures for illustration.

“We stopped guessing where the budget was going. The enquiries we receive now come from people ready to buy, and we can see exactly what each one costs.”

Marketing Director Lumière Skin Co. · Sample testimonial
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